Post-Show Report 2010




Cashmere World 2010, China’s first international cashmere trade fair, at the China National Convention Center in Beijing, established itself as the international platform for the global cashmere industry (23 November 2010). At 5,500 square metres, the fair featured international exhibitors from prominent cashmere supplying nations, and global visitors from 27 countries and regions. The event’s mood exemplified the quality of the cashmere products it showcased.
Displayed products ran the gamut of the whole cashmere industry supply chain, covering every stage, from raw materials to finished fashion products, and from manufacturing technology to testing and grading standards methods.
Major suppliers came from China and Mongolia, and to a lesser extent, Afghanistan. Other leading exhibiting countries presenting their best products included Chile, France, Hong Kong, India, Nepal, Switzerland and the UK. International suppliers included Springair, Snow Lotus and Erdos.




Exhibitors Breakdown by Countries / Regions

Exhibitors Analysis by Cashmere Product/Service Categories 

Visitors by Countries/Regions other than Mainland China

Visitor Analysis by Product Interests

Among the key global players in attendance were Benetton, Cache Cache, Dalvey, Dawson and Silk & Cashmere. Representatives from other pivotal players included, Balmain Paris, Loro Piana, Max Mara, Polo Ralph Lauren and Strenesse. Additional major retail groups visiting included El Corte Ingles, H&M and Karstadt.

Fashion consultant, Jayne Esteve Cure, also presented the latest colour trends (displayed at the fair) at a Cashmere World conference. Developed by French Committee of Colour's chairman, Olivier Guillemin, the trends revolved around nine themes, linked to nine attitudes and illustrated by four colours. That means there are thirty-six colours to choose from during Spring/Summer and Autumn/Winter.

"Cashmere is a staple, timeless item that lasts for a long time in one’s wardrobe, which is why the colour trends were developed for a period of two years rather than for a season."
by Jayne Esteve Cure, CEO of Jayne Fashion Agency Paris & Fashion Consultant


CFNA launched the new quality grading system approved by China’s Ministry of Commerce.