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29 September 2012 (Saturday) - Paid Admission
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Buying Accessories for the European Market
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Time: 09:30 - 11:00
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Venue: Rm S428, Level 4
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Speaker: Ms. Sandrine WILLIAMSON, Head Accessories Buyer, The Galeries Lafayette Group, France
Ms. Williamson will analyse the market and economic issues of handbag, jewellery, shoes in department stores and give advice on how to penetrate the french handbags market - product differentiation, pricing strategy and distribution channels.
Programme Details
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Developments & Trends in the Cashmere Trade
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Time: 10.00 - 13.00
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Venue: Rm S427, Level 4
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Master of Ceremony: Dr. Judyanna NG, Senior Lecturer, Institute of Textiles & Clothing, The Hong Kong Polytechnic University
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Speaker: Dr. KC HO, Director of R&D, Hong Kong Research Institute of Textiles & Apparel
Session1: Innovative technologies for cashmere sweater manufacture
Dr. Ho will illustrate how the wet finishing system gives a better milling and washing effect, how the plasma technology minimises the formation of pills and how the shape memory polymer treatment can improve better garment appearance and shape retention.
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Speaker: Dr. Riaz A. SHAH, Professor, Centre of Animal Biotechnology, College of Veterinary Sciences, Sher-e-Kashmir University of Agricultural Sciences and Technology (SKUAST-K), Jammu & Kashmir Region, India
Session 2: The impact of goat cloning on the cashmere industry
Dr. Shah will present the latest technological innovations in biological research and how it can improve the production, processing and marketing of Cashmere fibre.
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Speaker: Mr. Ronnie LAMB, International Cashmere Consultant
Session 3: Noble Mongolian Fibre: Rediscovering the Natural Hidden Treasures of Mongolia
Mongolia is home to types of goat that do not exist anywhere else in the world; unfortunately, due to the high demand for the natural light grey and natural brown colours of their hides, these types have been snatched up in the desire to satisfy the volume markets. Mr Lamb will focus on the unique and exclusive colours and quality of these regionally specific types.
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Speaker: Ms. Kristiina SALMINEN, Owner and Designer, Arelalizza, Finland
Session 4: Arelalizza: The Evolution of a brand - A case study on the growth and development of the Finnish cashmere brand
Ms. Salminen will talk about the importance of design and colour at Arelalizza,
and how simple Scandinavian aesthetics are combined in luxurious cashmere in a non-traditional way, and how the label promotes good feelings and lifestyle rather than fashion to keep its quality and customer satisfaction.
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Supporter:
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Sponsors:
 TEAM LEE FASHION KNITTERS LTD.
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